≫ Read Gratis The Invisible Gorilla And Other Ways Our Intuitions Deceive Us Christopher Chabris Daniel Simons Dan Woren 9780307735751 Books

The Invisible Gorilla And Other Ways Our Intuitions Deceive Us Christopher Chabris Daniel Simons Dan Woren 9780307735751 Books

Download As PDF : The Invisible Gorilla And Other Ways Our Intuitions Deceive Us Christopher Chabris Daniel Simons Dan Woren 9780307735751 Books

The Invisible Gorilla And Other Ways Our Intuitions Deceive Us Christopher Chabris Daniel Simons Dan Woren 9780307735751 Books

Vivid, persistent memories often have led us to believe that those memories are true but in "The Invisible Gorilla" authors and psychologists Christopher Chabris and Daniel Simons share the results of their well known experiment (where people watching a video are asked to count the amount of times the basketball is passed and, in the process, miss a woman in a gorilla suit standing in the middle of the frame, beating her chest before running off camera) and other experiments that demonstrate how the more vivid a memory is sometimes the LESS accurate it can be and of how perception and memory can fool us with false memories/observations.

The authors cite a number of stories about people such as Hillary Clinton misremembering landing in a 3rd world country under heavy protection because of violence when, in fact, it was a perfectly calm landing and they had only the usual protection because there was no outbreak of violence. It damaged her reputation during an election year but as the authors point out she wasn't lying just confusing two completely different events. They also share other instances where people have "adopted" the memories of others into their own lives imaginaing that they were there and sharing the story with vivid recollection when, in fact, they were never there and (and in one instance the person related the story about sitting near actor Patrick Stewart in a Maine restaurant in front of the person it actually happened to not realizing that it the other person's story).

The authors go into further depth discussing a wide variety of observations and memories and how they can misinform us. The authors point out that what we often perceive around us (including examples of continuity errors in films and how they crop up even with the diligence of film people)can be wrong and how multi tasking reduces our observational abilities further resulting in more errors, etc.

What makes "The Invisible Gorilla" better than the average book about memory and perception are the facts that the authors have done a number of experiments themselves and can cite the results as well as those of their colleagues to support their thesis AND that both authors are terrific writers reducing complex experiments to easily understandable bits of information and then gleaning what it means to us as the average reaaders.

I'd highly recommend "The Invisible Gorilla" and promise that after you read it you'll be less likely to trust your senses and memory or at the very least (hopefully)be more observant.


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The Invisible Gorilla And Other Ways Our Intuitions Deceive Us Christopher Chabris Daniel Simons Dan Woren 9780307735751 Books Reviews

This book not only provides a great description of the surprising finding of how easily our mind over-rides what
we see; it expands on the basic finding by applying the principle to real world situations. Don't believe everything
you read can now be expanded to Don't believe everything you think you see.
I needed this book at the very last minute for a course and it shipped in on time (and in perfect condition) so that was great. The book itself was a great read! Thought provoking and I really gained some insight reading this book. The discussions that transpired from this book was so rich due to the content. Definitely recommend anyone (not just psychology people) to read it!
Right at the top of the Customer Bucket core competency--is this principle "We are zealots for researching and understanding our markets."

So if your customer research is more anecdote than actuality, take a fascinating side trip through "The Invisible Gorilla." The book addresses six everyday illusions Attention, Memory, Confidence. Knowledge, Cause, and Potential.

Warning! This hard-to-put-down book will be hard on you--if you've based your customer research on the wrong hypotheses, incorrect associations (versus cause), and "change blindness blindness." I'll read this book again--maybe three times!
I had to read this book as part of my capstone for psychology and it was actually really interesting. And I know it says that after reading this book you'll look at everything around you differently and you really do. It's a great thinking book
The authors designed a clever experiment wherein test subjects were asked to keep count of the number of passes in a video of a basketball game. Because they were so focused on the assigned task, a surprising number of test subjects failed to notice a person in a gorilla suit in plain view. From this experiment and a handful of others, the authors have decided to declare war on intuition. They have a particular aversion to CEO profiles that laud the subject's "gut" decision-making and to journalists who draw invalid conclusions from scientific studies, for example, that immunizations cause autism.

The illusions that they illustrate do seem to be common human failings

o We overestimate our ability to multi-task

o We overestimate the accuracy of our memories

o We mistake confidence for capability

o We confuse causation with correlation

One particular peril that the authors justly explicate is the faultiness of eyewitness identification. No one who reads this book is likely to trust an eyewitness in a court of law.

The book, however, feels padded. The descriptions of the clever experiments are worthwhile, as are the critiques of faulty studies. But the authors expend a lot of verbiage on speculation, trying to squeeze whole chapters out of information that could be conveyed in two pages. They also seem to be rather confident that the next study won't contradict what the last one seemed to prove.

I also don't understand why they take a few illusions that humans fall prey to and declare that intuition is the culprit. We also are vulnerable to optical illusions, but we don't walk around with eyes shut.
Vivid, persistent memories often have led us to believe that those memories are true but in "The Invisible Gorilla" authors and psychologists Christopher Chabris and Daniel Simons share the results of their well known experiment (where people watching a video are asked to count the amount of times the basketball is passed and, in the process, miss a woman in a gorilla suit standing in the middle of the frame, beating her chest before running off camera) and other experiments that demonstrate how the more vivid a memory is sometimes the LESS accurate it can be and of how perception and memory can fool us with false memories/observations.

The authors cite a number of stories about people such as Hillary Clinton misremembering landing in a 3rd world country under heavy protection because of violence when, in fact, it was a perfectly calm landing and they had only the usual protection because there was no outbreak of violence. It damaged her reputation during an election year but as the authors point out she wasn't lying just confusing two completely different events. They also share other instances where people have "adopted" the memories of others into their own lives imaginaing that they were there and sharing the story with vivid recollection when, in fact, they were never there and (and in one instance the person related the story about sitting near actor Patrick Stewart in a Maine restaurant in front of the person it actually happened to not realizing that it the other person's story).

The authors go into further depth discussing a wide variety of observations and memories and how they can misinform us. The authors point out that what we often perceive around us (including examples of continuity errors in films and how they crop up even with the diligence of film people)can be wrong and how multi tasking reduces our observational abilities further resulting in more errors, etc.

What makes "The Invisible Gorilla" better than the average book about memory and perception are the facts that the authors have done a number of experiments themselves and can cite the results as well as those of their colleagues to support their thesis AND that both authors are terrific writers reducing complex experiments to easily understandable bits of information and then gleaning what it means to us as the average reaaders.

I'd highly recommend "The Invisible Gorilla" and promise that after you read it you'll be less likely to trust your senses and memory or at the very least (hopefully)be more observant.